Thursday, January 30, 2020

Applications of Biochemistry Essay Example for Free

Applications of Biochemistry Essay Blood is one of the most important fluids in the human body. It helps carry nutrients such as oxygen to the cells in the body and transports out wastes like carbon dioxide and other metabolites from these cells. Since blood is the medium through which the different organs and tissues in our body communicates, keeping a close eye on the constituents of a blood sample would provide a good indication of the functioning of the human body. Blood gas tests are ordered for patients who might have symptoms of pH imbalance, extreme levels of oxygen/ carbon dioxide, or in order to evaluate the functioning of organs such as the kidneys and the presence of disorders such as diabetes. The latter tests are measured through the analysis of electrolytes and metabolites in the blood. Patients who are on a â€Å"ventilator† in a hospital may have their treatment procedures also monitored using a blood gas analysis test. In the Core Laboratory of University Hospital in London, Ontario, the Gem Premiere 3000 Blood Gas Analyzer is used in order to perform tests on patients. There are two analyzers present in this laboratory. Both machines can run tests for levels of pH, partial pressure of carbon dioxide, partial pressure of oxygen, Na+, K+, Ca++, and hematocrit (Hct). One of the machines however, is also capable of running glucose and lactate tests as well. One other final blood constituent that is also analyzed in this analyzer is for carboxyhemoglobin. If a sample is to be tested for carboxyhemoglobin, the sample must be injected from the syringe into the GEM cuvette. The cuvette is then inserted into another analyzer in order to test carboxyhemoglobin levels. The samples collected for blood gas analysis tests can be arterial, venous, or capillary blood. Reference Range values of measurements in the â€Å"normal range† using the Gem Premiere 3000 (UCSF Medical Center, 2011). All samples are delivered to the laboratory in syringes or capillaries from the bedside of the patient in the hospital. A sample that arrives from the Operation Room can only be stored for and has to be analyzed within 15-20 minutes. Samples that are delivered to the laboratory on ice can be stored for one hour while all other samples must be analyzed within half an hour. Unlike other samples that are analyzed in the lab, these samples are not archived after analysis. All samples must also be warmed between the hands before being analyzed in order to mix the contents thoroughly. All syringes with samples contain a coating of heparin sulfate in order to avoid the clotting of blood samples. Once the source of blood sample (arterial, venous, capillary) has been selected on the display screen of the analyzer, the sample is checked for clots. This is done by testing a drop or two onto a gauze pad. The barcode on the sample syringe is then scanned in order to read the patient ID and store the results. A message then appears on the screen of the analyzer that reads â€Å"Present sample now†. The tip of the syringe can then be inserted at an angle, into the needle that protrudes from the Analyzer. The results will then appear on the screen and be saved on the patient’s profile according to their ID that was scanned. The maintenance conducted on the Gem Premiere 3000 is very minimal. The Gem Premiere 3000 contains a cartridge that has electrodes with all the calibration measurements for the machine. The analyzer is checked daily for printer paper. Every week, quality control tests are run in order to ensure the accurate working of the Gem Premiere 3000. The two control tests administered are the ‘Critical Care QC ContrIL9’ and the ‘GEM critCheck’. The first control tests for the proper analysis of of pH, partial pressure of carbon dioxide, partial pressure of oxygen, Na+, K+ and Ca++, while the second control tests for hematocrit low and normal levels (UCSF Medical Center, 2011). The cartilage with electrodes for calibration measurements expires every three weeks. However, if there is a power cut or an issue with the analyzer, the cartridge must be changed immediately before any other tests are conducted. Once the cartridge has been replaced, it takes half an hour for the cartridge to warm up after the CVP control has been run and before tests can be run again. Once all the tests are run, they are saved on the patient’s profile and are available for access by all physicians and hospital staff throughout the hospital.

Wednesday, January 22, 2020

Alcoholism and Drinking - Alcohol and Personality :: Exploratory Essays Research Papers

Alcohol and Personality    Alcoholism is a road often traveled yet there is no light at the end. The road only leads to a life of depression, anxiety, anger, stress, and much more. These are all common unwanted personality traits that we experience at one time or another. However, alcoholics exhibit these traits day in and day our as the likelihood that they act in these types of manners is nearly doubled when alcohol is involved. Alcohol inhibits not only our daily bodily functions but our mind as well. Alcoholism leads to times of withdrawal, low self-esteem, and an overall unwillingness to be part of society. It can turn the gentlest person into a raving psychopath without them even knowing it or if they do know, they refuse to admit it. Alcoholism manipulates the way we think and the way we react in common everyday situations. Minor problems are blown out of proportion while major problems are faced with anger, resentment, and often physical force. Alcoholism does nothing positive for an individual. It has many harmful effects and its effects on one's personality is one of the most harmful of all.    Our personality is who we are and who we are known as. Alcoholism takes that personality, corrupts it, and turns us into the person we never thought weà ¾d become. As the alcohol becomes more important and necessary in an alcoholicà ¾s life he will find himself unable to any longer answer the question of who he is but will rather find himself asking questions such as who he has become. At first, an individual may enjoy an occasional beer or two to à ¾take a load offà ¾. This does not have a permanent adverse effect on his personality. However, as time goes on, if this same person finds himself relying on alcohol to make it through the day, the problem has started. Before he knows it he will find himself psychologically dependent on alcohol and stages will develop. First, he may need a drink before he goes to bed to make him sleep better. Next, he may need to have a beer or two during his lunch break at the office because he has a lot on his mind. Finally, heà ¾ll find himself dr inking as a means of solving the simplest problem or needing a drink before he can even feel comfortable in public. Once this point in the alcoholic cycle is reached, his personality will begin to change as it takes on a new, distorted shape.

Monday, January 13, 2020

El Nino Phenomenon

El Nino has been a reoccurring phenomenon for centuries. What exactly is El Nino? â€Å"The term El Nino refers to a massive warming off the coastal waters of Peru and Equador that frequently extends more than 90 degrees of longitude. It is related to the Southern Oscillation, the atmospheric component of this phenomenon†¦ † (Gottschalk, 1998). Because El Nino and Southern Oscillation are often coupled, the term ENSO is used. (Garrison, 1999) This event usually last up to a year but can last up to three years. El Nino occurs every several years. The areas that are most affected by this event are all ocean areas at tradewind latitudes in both hemispheres. (Garrison, 1999) El Nino has been linked to flood and droughts all over the world. El Nino causes significant changes in biology and weather when it occurs. During an El Nino cycle there are many biological changes. During an El Nino thermocline is low and therefore there is less photosynthetic activity following in a decrease in the primary life forms. The warmer waters that are brought by El Nino hold less oxygen demanding the fish to go somewhere else. Cook 1998) â€Å"Although upwelling may occur during an ENSO event, the source of upwelled water is nutrient-depleted water in the thickened surface layer approaching from the west†(Garrison, 1999). This does not help the fisherman to make money or eat during an ENSO event. This biological decrease also hurts the economy because the fishermen in the areas affected are not catching the right amount of fish to make money. Biological change is due to the climate and weather change during El Nino. The surface winds that move the ocean currents are a major controller in weather. During El Nino when the easterlies weaken and retract eastward during the early stages, the upwelling slows and the ocean warms along with the moist air above the ocean. The change in the ocean temperatures causes a major rain section over the western Pacific to move eastward. In this way small changes in the ocean and wind currents continue to magnify each other until a full-blown El Nino occurs. † The increased evaporation intensifies coastal storms, and rainfall inland may be much higher than normal†(Garrison, 1999). The impacts of El Nino upon climate in temperature show up most during wintertime. Most El Nino winters are not that cold over western Canada and parts over the United States, and wet over the Southern United States and from Texas to Florida. (Whipple, 1998) According to Helvarg (1998), El Nino occurs at irregular intervals ranging from two years to a decade, and no two events are ever exactly alike. The 1982-83 El Nino was a surprise because it was not proceeded by a period of stronger easterlies on the Equator. It also occurred late in the calendar year. The economic impact was large. The Equador and Peru fishing industries suffered heavily. Up to a hundred inches of rain fell in Equador and Peru. The new vegetation swarmed grasshoppers, which increased the toad and bird population. Further west they found abnormal wind patterns and this shifted typhoons and sent them to Hawaii and Tahiti, which was unaccustomed to severe weather. The total amount of damage was $8 billion. â€Å"This years El Nino [1997-1998] has been the strongest ever recorded† (Helvarg, 1998). This El Nino drought had more of an impact than its rains. El Nino also infuriated tornado and storm activity in the Southeast. † In Alabama 34 people were killed and some 5,000 acres of trees knocked down in April when deadly tornadoes struck† (Helvarg, 1998). This record braking tornado event was spawned by the collision of warm, moist air that lingered over the warm Pacific and a polar front that had dropped from the north. (Garrison, 1999) In parts of Northwest U. S. there where massive clear-cut logging operations have to take place on mountain slopes, El Nino†s rains and big surfs contributed to what has become a pattern of landslide and flooding. In the Hawaiian Islands El Nino weakened the tradewinds that normally bring rain, resulting in a three month long winter drought. This damaged crops and sparked wildfires that depleted hundreds of acres of endangered native species. (Helvarg, 1998) Conditions from this year El Nino did not return to normal until late spring of 1998. (Garrison, 1998) â€Å"Estimates of worldwide 1997-1998 damage exceeded $25 billion†(Garrison, 1999) According to Garrison(1999), the contrasting colder events that occur are known as La Nina. As conditions to the east cool off, the ocean to the west warm rapidly. The renewed thrust of the trade winds piles this water upon itself, depressing the upper curve of the thermocline too more than 100 meters deep. According to Whipple (1998), weather from El Nino and La Nina are not symmetrical. Scientists have only recently recognized La Nina events. Since World War II there have been only one La Nina for every three El Ninos. Delivered along with El Nino†s wrath has been increased emphasis on the need to understand this often destructive weather phenomenon† (Gottschalk, 1998). If we understand El Nino we can better prepare and find better equipment to predict it. Buoys were arranged in the ocean to understand and predict ocean currents better. These buoys were placed between New Guinea and the Galapagos Islands. Each buoy measures surface wind, air temperature, humidity, sea surface temperature and subsurface temperature down to 500 meters. The data is then transferred to weather centers all over the world. The data is then analyzed and used for climate forecasting. Scientists are also trying to predict El Nino by National and Oceanic Administration weather satellites. From these satellites they have been able to track shifting patterns of sea surface temperatures. NASA satellite images also help us to see the shifting patterns of storms over the equator. NASA†s EOS provides ocean sea-surface vector winds. This will be launched in the year 2000. This is called SeaWinds microwave radar. â€Å"Adding to the El Nino data pile will be MODIS with its sea-surface temperature and ocean color sensors, Jason 1 for sea-surface height, and TRmm for tropical rainfall. On the ground, the EOS Data and information System (EOSDIS) ground will focus on processing, analyzing, and disseminating information gathered by this orbiting army of satellites† (Gottschallk, 1998). Over the years, several NASA missions have studied the effects associated with El Nino. Earliest efforts at mapping sea surface temperatures and cloud cover were done using two different satellites in 1978. Since then there have been many improvements made. The number of channels was increased from 4 to 5. These channels allow the instruments to view in parts of the electromagnetic visible and infrared spectrum. This increases the amount of readily available information on El Nino. All these things above help to better predict El Nino and to allow the countries the will be affected to prepare for it. This is important for the developing countries because the economy is very sensitive to climate change. Rice and cotton are two primary crops of Peru and are highly sensitive to rainfall (Encyclopedia). Therefore, if the farmers were told that El Nino were coming they would know whether to plant more rice or cotton in a year. Tropical countries have the most to gain from predictions but non-tropical countries require a more accurate prediction of El Nino. Countries such as Japan and United States will benefit in the strategic planning in areas such as agriculture, the management of water resources and the reserves of grain and fuel oil. Scientists and governments are working together to design and build a global system for predicting El Nino and other irregular climates. Governments should make climate predictions available daily like they make weather forecasts available to the public today. The ability to prepare how climate will change leads to better management of agriculture, water supplies, fisheries and other resources. By doing all these things people are going to become better adept to all irregular rhythms of climate.

Sunday, January 5, 2020

Analysis Of Barlow s Declaration Of The Independence Of...

What rhetorical strategies do you see at work in Barlow’s Declaration of The Independence of Cyberspace, and why does Barlow employ them? In what ways does the piece constitute as a manifesto? In Barlow’s Declaration of the Independence of Cyberspace, Barlow uses pathos or an emotional argument in order to persuade the readers to think that the government does not have any control over cyberspace. Barlow also uses logos, or a logical argument by appealing to the reader’s logic by helping them to understand that if the government was not invited to govern cyberspace, they are not welcome. Barlow is making the argument that the government does not have jurisdiction over the in and outs of cyberspace. But with this, he makes a key assumption that is the backbone of his argument. This assumption is that cyberspace does not fall under the government’s reign because they were not invited and given the consent to join nor were they involved with the initial creation. If the reader agrees with this assumption, then they will agree with Barlow’s argument, and if they do not then they would appose his argument. He also uses phrases like â€Å"we† a nd â€Å"you†, we meaning anyone who uses the internet and you meaning the government. By making the reader feel as if they are a part of the argument he appeals to their emotions. Barlow uses these rhetorical strategies in order to make his audience feel empowered. There are always issues that each generation fights for, and our generation’s issue

Saturday, December 28, 2019

Religion, Overpopulation And The Environment - 844 Words

In the Baraka there are powerful Images, these images have an impact on the audience as they are watching the film. In the film Baraka there are symbolic messages that many people might not see or catch within the film. There are quite a few topics in the film, but the top three that I could see are religion, overpopulation and the environment. The religion part of the film is about people around the world that pray and worship gods, they have faith in a higher power which gives them purpose and belief that there is a reason for what happens as they live on earth. Overpopulation is a huge part of the environment but, it’s a whole separate topic on it’s own because it has become a huge hazard in the world today. The environment is a big part of everyone’s future and well being with an impact that can affect generations to come.. For religion in my opinion, everyone prays differently, some paint their bodies with body paint/ground up plants and pigments to use for sacred meetings and ceremonies and others gather in a church to pray and read about their religion. Religion in most cases gives people a higher purpose, helps them to believe there is a plan â€Å"a divine intervention† of sorts. It guides them in their life and how they lead it. In a sense keeps people happy. Although it can guide them in some case towards some acts of violence if interpreted in certain ways. Religion can be made from just a group of people to a whole continent, but mostly it is all around the worldShow MoreRelatedOverpopulation : The Better Or For The Worst?1547 Words   |  7 PagesOverpopulation: for the better or for the worst? There are currently seven million people inhabiting earth. By 2050, it is predicted that population will reach up to 10.63 billion and by 2300 it is predicted to be 36.44 billion. In less than 300 years, population will grow by more than 30 billion people. The earth is meant to hold about six billion people and since humans have already already exceeded its limit, it is crucial for strong actions to take place in order to prevent overpopulation orRead MoreEssay about The Fastest Growing Problem in the World: Overpopulation630 Words   |  3 PagesOverpopulation Overpopulation is becoming one of the fastest growing problems facing our human civilization. This serious condition is growing every year, every minute, and every second. It’s the root of most, if not all, of the world’s problems. Our planet now provides around 5.8 billion people, projected to be around 10 billion by the year 2050. One very serious effect of the population explosion is its devastating effects on the global environment. Increasing amounts of food, energy, andRead MoreContent Analysis Essay1326 Words   |  6 Pagesimportance and direction of natural disasters, global warming, overpopulation, and industrialization. Recurrent words are population and over population, economy, natural disaster, data and facts, costs, CO2 emissions, industry, and health. Many times the recurrent words are referred in different ways. In regards to population, the word appears in many ways such as world population, human population,global population, overpopulation, people worldwide, the population, and migrants. EconomyRead MoreA Great Matter Of Concern Today Or Just A Bust?1667 Words   |  7 Pagesmatter of immense concern since centuries. Thus, my view on the topic of overpopulation being a fresh one was just an incorrect assumption. The matter of overpopulation is exceedingly complex, comprehensive and most importantly, not chiselled. The impact of overpopulation on sociology, families, religions, philosophy and especially on environment, is generally irreversible. To some extent, it can be said that overpopulation control can harm the individual rights as well. Read MorePopulation Growth And Its Impact On The Environment1677 Words   |  7 Pagesand in that short amount of time humans have changed, and grown drastically within that time frame. If the population continues to grow at rapid rates our planet, environment, civilization, and even humanity will suffer due to over consumption, pollution, and destruction causing depletion and possibly even extinction. Overpopulation of civilizations could lead to the depletion of fresh water, other natural resources, food supplies, and even habitations. Humanity as a whole make choices regardingRead MorePost Modern America in 20501254 Words   |  6 Pagesof the events that will occur when this year comes. In this paper I will identify three changes that will occur by 2050 and how they will affect society as a whole, but only one will be researched in depth. The first change in 2050 will be overpopulation. Right now, many countries are considered overpopulated and their governments are looking for ways to control birth rates. Most of these countries are Third World countries and poverty is high in these areas. In the article U.S. Predicted toRead MoreTourism In America803 Words   |  4 PagesEnvironmental issues in the United States are climate change, energy consumption, species conservation, invasive species, deforestation, mining, nuclear accidents, pesticides, pollution, waste and overpopulation. However, what most affects the environment out of all of these are pollution and overpopulation because the more people there are in one area, the more stores, factories, nuclear power plants there are. All of these things can lead to disasters like those listed above. The United States isRead MoreParable of Sower Response Paper1298 Words   |  6 Pages The parable of sower The parable of sower by Octavia Butler published in 1993 is a novel that reflects different types of problems in the society in a nearly future such as: race, religion, politics, sexuality and violence. The author uses different examples trough the novel in order to show all those problems. The parable of sower begins in Robledo few miles from California in July 2024 to 2027 in this period of time many things happenedRead MoreShould Abortion Be Legal?874 Words   |  4 Pageswhether to have children is central to a woman s independence and ability to determine her future.† (Abortion ProCon.org). Everyone has a different background and different beliefs and not all women should be held to the standards of someone else’s religion or personal values. Financial and emotional stability are also factors that women take into consideration before giving birth. Sometimes it just is not in the cards for a woman to have a baby, and not being able to have an abor tion makes it extremelyRead MoreProbably The Greatest Ecological Problem Of Our Time Is1051 Words   |  5 Pagesurban areas, which represented 25% of the total population. In the 2000s, urban areas will accumulate almost half of the world s population, or about 28 billion people. It is a dilemma written in 1968 that reflects the author s concern over overpopulation. The dilemma consists of a situation in which several individuals motivated by self-interest only end up destroying a limited shared resource, although none of them deserve such destruction. (Hardin, 1968) The dilemma can be interpreted as overexploitation

Friday, December 20, 2019

Let the Right One in Analysis Essay - 1227 Words

BONDING THROUGH EXILE: An Analysis of Mise-en-Scà ¨ne in Let the Right One In The theme of loneliness and isolation has been predominant in cinema since its inception, but Tomas Alfredson explores the idea in a unique way in his 2008 Swedish romantic horror film, Let the Right One In. Set in the snowy winter of Stockholm, the film depicts the similarly cold and depressing life of Oskar, a young target of bullying. This frozen, barren setting contributes to the complete isolation that the viewer feels with the characters. Through strategic shot composition and specific color and mood choices, Alfredson shows how both Oskar and Eli are cut off from the world in different ways, and then how their common bloodlust brings them together.†¦show more content†¦The camera slowly pans around the playground, showing the bland walls of the apartment complex surrounding it to amplify their sense of overwhelming loneliness. Oskar, wanting to find a companion in Eli, provides her with his rubik’s cube to solve. The rubik’s cube can also be seen a s Eli providing an answer to Oskar’s problems. Both his life and his rubik’s cube are puzzles that need solving, and Eli literally drops in to solve everything for him. This early scene sets the tone for the rest of the movie and establishes both the characters as lonely outcasts that need to be saved. As the relationship between Oskar and Eli continues to blossom, Oskar finds out that Eli lives off blood to survive. After this realization, there is a scene where Eli arrives at Oskar’s house. Oskar attempts to let her in by motioning and gesturing but she refuses to cross the threshold. She finally enters without his permission, causing her to bleed from every opening on her face, turning her into a grotesque image of her true vampiric form. This causes Oskar to give her permission to enter. This scene symbolizes the finality of the relationship between Oskar and Eli. Eli is a violent murderer, and Oskar has violent ambitions, and this is the moment where Eli attempts to turn those ambitions into reality. The way the shots of Oskar and Eli are composed suggest aShow MoreRelatedEssay on Racial Hatred in Notes of a Native Son1630 Words   |  7 Pages â€Å"Notes of a Native Son†: Baldwin’s Essay on the Disease of Racial Hatred Racism is an ugly word that churns up strong emotions whenever it is mentioned. Shocking images of lynchings, church bombings and race riots creep into the mind, and cause an almost physical reaction of repulsion and disgust. History books and old television clips do a good job of telling the story of racial hatred in America, but not what it actually felt like to be an African American during those times. JamesRead MoreRevision Is An Effective Way For Students875 Words   |  4 Pages Throughout the revision of both essays, my writing mainly focusing having improvement on avoiding repetition, correcting small errors, and adding analysis. First, corrections that is made for my revision is to avoid repetition. Agreeing to Anne Lamott, â€Å"not one †¦ writes elegant first drafts.†() To make improvement for â€Å"The Memorable Hamlet,† is to re-think and re-see the sentences that was created and to revise it to the meet the rule of writing a proper essay, no â€Å"I.† For example, the second sentenceRead MoreGraduation Speech : My Writing1056 Words   |  5 Pagesbecause I was embarrassed of my writing and did not want them to read it. This semester I worked harder to get past this and gain more confidence in my writing. Now I have developed a solid pre-writing process that has helped me develop more organized essays and become less scared of writing. Last semester, and the beginning of this semester, I hated that I had to take a writing class. I did not like writing in high school, and I did my best to do as little as possible and still get by. The last researchRead MoreEssay about Anna Quindlen1208 Words   |  5 PagesRhetorical Analysis Anna Quindlen describes in the essay Abortion is too Complex to Feel one Way About the different situation that we as a human race are put in everyday. She talks about the topic of abortion in a way that one feels they have had to make the decision of whether or not a person is pro-choice or pro-life. She uses references that are of different personal experiences in the essay that are vital to the audience. Quindlen is writing to state her point that one should never putRead More Anna Quindlen Essay1208 Words   |  5 Pages Rhetorical Analysis nbsp;nbsp;nbsp;nbsp;nbsp;Anna Quindlen describes in the essay â€Å"Abortion is too Complex to Feel one Way About† the different situation that we as a human race are put in everyday. She talks about the topic of abortion in a way that one feels they have had to make the decision of whether or not a person is pro-choice or pro-life. She uses references that are of different personal experiences in the essay that are vital to the audience. Quindlen is writing to state her pointRead MoreMy Writing Is Easy Isn t Doing It Right985 Words   |  4 PagesAuthor and professor of writing, Amy Joy stated â€Å"Anyone who says writing is easy isn t doing it right† Learning what I have about the writing process over this past semester, I can now confidently say that Amy Joy is absolutely correct! 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In the final analysis Socrates conversation with Euthyphro, smashes all of Euthyphro’s ideas and conceptions. Euthypro’s belief system has diminished and what he thought may be sound, good reasoning concerning the gods proves to be meaningless conversation. Euthyphro speaks in fallacy, Socrates sees right through it; and that is apparent in his questioning toward the young man. W. K. Clifford wrote an essay titled â€Å"The Ethics of Beliefâ €  in which he â€Å"argues thatRead MoreWhen an author writes a piece of work, they go through several drafts before they feel that their1300 Words   |  6 Pagesimportant, and will only better myself for my future schooling and career. One of the biggest struggles I have been conflicted with as a writer is grammar. I tend to misuse commas a lot, which on my essays were labeled â€Å"comma splices.† In the first few essays that I wrote, I had a few of these comma splices. For example in my summary essay I wrote, â€Å"Julie spent two years in Indonesia studying and performing, she had become one of the family in the village where she stayed.† That comma should notRead MoreAnalysis Of Salman Rushdie s Essay1028 Words   |  5 PagesAnalysis of Salman Rushdie’s Essay; Reality TV: A Dearth of Talent and the Death of Morality In his essay, Reality TV: A Dearth of Talent and the Death of Morality, Salman Rushdie argues that the popularity of reality television shows should both alarm us and enlighten us as we examine their success. What is Rushdie’s primary argument, and in what tone does he make his plea? How well does Rushdie keep our attention as a writer and are his arguments credible? Are his claims supported by hard evidence

Thursday, December 12, 2019

Competition in Golf Equipment Industry in 2009 free essay sample

In 2009, the world had seen an economic downturn all over the year. In January, Danish Parliament agreed to a financial package worth 17. 6 billion USD. In response, markets panicked. At the same time, four US banks had lost half of their values since three weeks ago. Down Jones Industrial Average Index had dropped more than 50% from its October 2007 peak. On March, Bank of England provides 150 billion pounds of quantitative easing, increasing risk of inflation. On June, World Bank projected that global production for 2009would fall by 2. 9%, the worst since the World War II1. Otherwise stated, the U. S. and Japan market is analyzed as they –in 2014 make up 70% of the global golf retail market2. The financial crisis in 2009 resulted in the decrease of power of purchase in the US, as depicted in the below graphic, proxied by its consumer price index. Figure Historical U. S. and Japan CPI showing decreases in year 2009. We will write a custom essay sample on Competition in Golf Equipment Industry in 2009 or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Source: rateinflation. com In a survey3, more than 50% of respondent quit playing golf because they think it is too expensive. Now the logics are, global economy downturn caused many previously-active-golf-players quit the game. Consequently, consumer purchases of golf supply/equipment declined by 16% compared to 20084. The drop in sales, forced major golf equipment manufacturer review their business strategy. From changing business model, improve the golf equipment technology and features, looking for niche market, and so on. Figure Consumer spending on golf equipment In the next section, strategic analysis is conducted. It comprises discussion on the manufacturer business model, competitive advantage, vision-mission statement, and how they changed course of business strategy. The next section will discuss external environment of golf equipment business and analyze its dominant economy characteristic, Porter’s competitive forces, rivals, and strategic map. Last section would brief conclusion on the golf equipment competition in 2009. STRATEGIC ANALYSIS WHAT IS EMERGING BUSINESS MODEL BEFORE AND AFTER 2009? WHAT IS THEIR COMPETITIVE ADVANTAGE? VISION-MISSION COMPARED COMPANY VISION MISSION REMARKS Callaway Golf One good shot is not enough, so let’s play golf To be a world class organization that design, makes, and delivers demonstrably superior and pleasing different golf products that incorporate breakthrough technologies, backs those products with noticeably superior customer service, and generates a return on the shareholders in excess of the cost of capital. We share every golfer passion for the game, and commit our talents and our technology to increasing the satisfaction and enjoyment all golfers derive from pursuing that passion ? Acushnet To serve the needs of the serious and recreational golfer with value added products and services that have a competitive advantage worldwide ? TaylorMade-Adidas To have the leading performance golf brands in the world ? Nike To bring inspiration and innovation to everybody in the world Too broad. Could apply to many companies in many industry HOW THE COMPANY STRATEGY CHANGED DURING 2009 CRISIS? IS THERE ANY GCG APPLIED IN THE COMPANY? External Environment 1. What are the industry’s dominant economic characteristic Apa? 2. What kind of competitive forces are industry members facing, how strong? Masukkan Porter’s Five Forces disini. 3. What market position do industry rivals occupy, and what is their next move? Figure Comparative Market Position. Bubble size represents number of product sale5 Analisisnya apa? 4. What are the key factors for future competitive success? Analisisnya apa? 5. What are the company’s external opportunities and threats? Analisisnya apa? CONCLUSION Be comprehensive, and make sure they are in line with the previous analysis so that the recommendations fit together and move logically from one to the next. The recommendations section is very revealing because, as mentioned earlier, your instructor will have a good idea of how much work you put into the case from the quality of your recommendations.