Saturday, December 28, 2019
Religion, Overpopulation And The Environment - 844 Words
In the Baraka there are powerful Images, these images have an impact on the audience as they are watching the film. In the film Baraka there are symbolic messages that many people might not see or catch within the film. There are quite a few topics in the film, but the top three that I could see are religion, overpopulation and the environment. The religion part of the film is about people around the world that pray and worship gods, they have faith in a higher power which gives them purpose and belief that there is a reason for what happens as they live on earth. Overpopulation is a huge part of the environment but, itââ¬â¢s a whole separate topic on itââ¬â¢s own because it has become a huge hazard in the world today. The environment is a big part of everyoneââ¬â¢s future and well being with an impact that can affect generations to come.. For religion in my opinion, everyone prays differently, some paint their bodies with body paint/ground up plants and pigments to use for sacred meetings and ceremonies and others gather in a church to pray and read about their religion. Religion in most cases gives people a higher purpose, helps them to believe there is a plan ââ¬Å"a divine interventionâ⬠of sorts. It guides them in their life and how they lead it. In a sense keeps people happy. Although it can guide them in some case towards some acts of violence if interpreted in certain ways. Religion can be made from just a group of people to a whole continent, but mostly it is all around the worldShow MoreRelatedOverpopulation : The Better Or For The Worst?1547 Words à |à 7 PagesOverpopulation: for the better or for the worst? There are currently seven million people inhabiting earth. By 2050, it is predicted that population will reach up to 10.63 billion and by 2300 it is predicted to be 36.44 billion. In less than 300 years, population will grow by more than 30 billion people. The earth is meant to hold about six billion people and since humans have already already exceeded its limit, it is crucial for strong actions to take place in order to prevent overpopulation orRead MoreEssay about The Fastest Growing Problem in the World: Overpopulation630 Words à |à 3 PagesOverpopulation Overpopulation is becoming one of the fastest growing problems facing our human civilization. This serious condition is growing every year, every minute, and every second. Itââ¬â¢s the root of most, if not all, of the worldââ¬â¢s problems. Our planet now provides around 5.8 billion people, projected to be around 10 billion by the year 2050. One very serious effect of the population explosion is its devastating effects on the global environment. Increasing amounts of food, energy, andRead MoreContent Analysis Essay1326 Words à |à 6 Pagesimportance and direction of natural disasters, global warming, overpopulation, and industrialization. Recurrent words are population and over population, economy, natural disaster, data and facts, costs, CO2 emissions, industry, and health. Many times the recurrent words are referred in different ways. In regards to population, the word appears in many ways such as world population, human population,global population, overpopulation, people worldwide, the population, and migrants. EconomyRead MoreA Great Matter Of Concern Today Or Just A Bust?1667 Words à |à 7 Pagesmatter of immense concern since centuries. Thus, my view on the topic of overpopulation being a fresh one was just an incorrect assumption. The matter of overpopulation is exceedingly complex, comprehensive and most importantly, not chiselled. The impact of overpopulation on sociology, families, religions, philosophy and especially on environment, is generally irreversible. To some extent, it can be said that overpopulation control can harm the individual rights as well. Read MorePopulation Growth And Its Impact On The Environment1677 Words à |à 7 Pagesand in that short amount of time humans have changed, and grown drastically within that time frame. If the population continues to grow at rapid rates our planet, environment, civilization, and even humanity will suffer due to over consumption, pollution, and destruction causing depletion and possibly even extinction. Overpopulation of civilizations could lead to the depletion of fresh water, other natural resources, food supplies, and even habitations. Humanity as a whole make choices regardingRead MorePost Modern America in 20501254 Words à |à 6 Pagesof the events that will occur when this year comes. In this paper I will identify three changes that will occur by 2050 and how they will affect society as a whole, but only one will be researched in depth. The first change in 2050 will be overpopulation. Right now, many countries are considered overpopulated and their governments are looking for ways to control birth rates. Most of these countries are Third World countries and poverty is high in these areas. In the article U.S. Predicted toRead MoreTourism In America803 Words à |à 4 PagesEnvironmental issues in the United States are climate change, energy consumption, species conservation, invasive species, deforestation, mining, nuclear accidents, pesticides, pollution, waste and overpopulation. However, what most affects the environment out of all of these are pollution and overpopulation because the more people there are in one area, the more stores, factories, nuclear power plants there are. All of these things can lead to disasters like those listed above. The United States isRead MoreParable of Sower Response Paper1298 Words à |à 6 Pages The parable of sower The parable of sower by Octavia Butler published in 1993 is a novel that reflects different types of problems in the society in a nearly future such as: race, religion, politics, sexuality and violence. The author uses different examples trough the novel in order to show all those problems. The parable of sower begins in Robledo few miles from California in July 2024 to 2027 in this period of time many things happenedRead MoreShould Abortion Be Legal?874 Words à |à 4 Pageswhether to have children is central to a woman s independence and ability to determine her future.â⬠(Abortion ProCon.org). Everyone has a different background and different beliefs and not all women should be held to the standards of someone elseââ¬â¢s religion or personal values. Financial and emotional stability are also factors that women take into consideration before giving birth. Sometimes it just is not in the cards for a woman to have a baby, and not being able to have an abor tion makes it extremelyRead MoreProbably The Greatest Ecological Problem Of Our Time Is1051 Words à |à 5 Pagesurban areas, which represented 25% of the total population. In the 2000s, urban areas will accumulate almost half of the world s population, or about 28 billion people. It is a dilemma written in 1968 that reflects the author s concern over overpopulation. The dilemma consists of a situation in which several individuals motivated by self-interest only end up destroying a limited shared resource, although none of them deserve such destruction. (Hardin, 1968) The dilemma can be interpreted as overexploitation
Friday, December 20, 2019
Let the Right One in Analysis Essay - 1227 Words
BONDING THROUGH EXILE: An Analysis of Mise-en-Scà ¨ne in Let the Right One In The theme of loneliness and isolation has been predominant in cinema since its inception, but Tomas Alfredson explores the idea in a unique way in his 2008 Swedish romantic horror film, Let the Right One In. Set in the snowy winter of Stockholm, the film depicts the similarly cold and depressing life of Oskar, a young target of bullying. This frozen, barren setting contributes to the complete isolation that the viewer feels with the characters. Through strategic shot composition and specific color and mood choices, Alfredson shows how both Oskar and Eli are cut off from the world in different ways, and then how their common bloodlust brings them together.â⬠¦show more contentâ⬠¦The camera slowly pans around the playground, showing the bland walls of the apartment complex surrounding it to amplify their sense of overwhelming loneliness. Oskar, wanting to find a companion in Eli, provides her with his rubikââ¬â¢s cube to solve. The rubikââ¬â¢s cube can also be seen a s Eli providing an answer to Oskarââ¬â¢s problems. Both his life and his rubikââ¬â¢s cube are puzzles that need solving, and Eli literally drops in to solve everything for him. This early scene sets the tone for the rest of the movie and establishes both the characters as lonely outcasts that need to be saved. As the relationship between Oskar and Eli continues to blossom, Oskar finds out that Eli lives off blood to survive. After this realization, there is a scene where Eli arrives at Oskarââ¬â¢s house. Oskar attempts to let her in by motioning and gesturing but she refuses to cross the threshold. She finally enters without his permission, causing her to bleed from every opening on her face, turning her into a grotesque image of her true vampiric form. This causes Oskar to give her permission to enter. This scene symbolizes the finality of the relationship between Oskar and Eli. Eli is a violent murderer, and Oskar has violent ambitions, and this is the moment where Eli attempts to turn those ambitions into reality. The way the shots of Oskar and Eli are composed suggest aShow MoreRelatedEssay on Racial Hatred in Notes of a Native Son1630 Words à |à 7 Pages ââ¬Å"Notes of a Native Sonâ⬠: Baldwinââ¬â¢s Essay on the Disease of Racial Hatred Racism is an ugly word that churns up strong emotions whenever it is mentioned. Shocking images of lynchings, church bombings and race riots creep into the mind, and cause an almost physical reaction of repulsion and disgust. History books and old television clips do a good job of telling the story of racial hatred in America, but not what it actually felt like to be an African American during those times. JamesRead MoreRevision Is An Effective Way For Students875 Words à |à 4 Pages Throughout the revision of both essays, my writing mainly focusing having improvement on avoiding repetition, correcting small errors, and adding analysis. First, corrections that is made for my revision is to avoid repetition. Agreeing to Anne Lamott, ââ¬Å"not one â⬠¦ writes elegant first drafts.â⬠() To make improvement for ââ¬Å"The Memorable Hamlet,â⬠is to re-think and re-see the sentences that was created and to revise it to the meet the rule of writing a proper essay, no ââ¬Å"I.â⬠For example, the second sentenceRead MoreGraduation Speech : My Writing1056 Words à |à 5 Pagesbecause I was embarrassed of my writing and did not want them to read it. This semester I worked harder to get past this and gain more confidence in my writing. Now I have developed a solid pre-writing process that has helped me develop more organized essays and become less scared of writing. Last semester, and the beginning of this semester, I hated that I had to take a writing class. I did not like writing in high school, and I did my best to do as little as possible and still get by. The last researchRead MoreEssay about Anna Quindlen1208 Words à |à 5 PagesRhetorical Analysis Anna Quindlen describes in the essay Abortion is too Complex to Feel one Way About the different situation that we as a human race are put in everyday. She talks about the topic of abortion in a way that one feels they have had to make the decision of whether or not a person is pro-choice or pro-life. She uses references that are of different personal experiences in the essay that are vital to the audience. Quindlen is writing to state her point that one should never putRead More Anna Quindlen Essay1208 Words à |à 5 Pages Rhetorical Analysis nbsp;nbsp;nbsp;nbsp;nbsp;Anna Quindlen describes in the essay ââ¬Å"Abortion is too Complex to Feel one Way Aboutâ⬠the different situation that we as a human race are put in everyday. She talks about the topic of abortion in a way that one feels they have had to make the decision of whether or not a person is pro-choice or pro-life. She uses references that are of different personal experiences in the essay that are vital to the audience. Quindlen is writing to state her pointRead MoreMy Writing Is Easy Isn t Doing It Right985 Words à |à 4 PagesAuthor and professor of writing, Amy Joy stated ââ¬Å"Anyone who says writing is easy isn t doing it rightâ⬠Learning what I have about the writing process over this past semester, I can now confidently say that Amy Joy is absolutely correct! Writing has never been my strong point but taking on the challenge to turn that around has been extremely rewarding. My lack of confidence in my writing skills would always come across i n my assignments. It was clear that I needed guidance with grammar, sentenceRead MoreShake It off and Step Up1476 Words à |à 6 PagesEN 100 Reflective Argument Essay Second Draft Shake It off and Step Up Unconsciously, it comes to the end of the semester. Iââ¬â¢ve learned quite a lot in our EN 100 class, not only in word selection, but also in many aspects such as the use of language and how to connect paragraphs. The most important thing I have learned in this class is the cultural difference between writing in Chinese and writing in English. You might be good at writing Chinese essays, but it doesnââ¬â¢t mean you canRead MoreThe Scientific Method Essays1678 Words à |à 7 Pagesthe wisdom and knowledge of older man. In the final analysis Socrates conversation with Euthyphro, smashes all of Euthyphroââ¬â¢s ideas and conceptions. Euthyproââ¬â¢s belief system has diminished and what he thought may be sound, good reasoning concerning the gods proves to be meaningless conversation. Euthyphro speaks in fallacy, Socrates sees right through it; and that is apparent in his questioning toward the young man. W. K. Clifford wrote an essay titled ââ¬Å"The Ethics of Beliefâ ⬠in which he ââ¬Å"argues thatRead MoreWhen an author writes a piece of work, they go through several drafts before they feel that their1300 Words à |à 6 Pagesimportant, and will only better myself for my future schooling and career. One of the biggest struggles I have been conflicted with as a writer is grammar. I tend to misuse commas a lot, which on my essays were labeled ââ¬Å"comma splices.â⬠In the first few essays that I wrote, I had a few of these comma splices. For example in my summary essay I wrote, ââ¬Å"Julie spent two years in Indonesia studying and performing, she had become one of the family in the village where she stayed.â⬠That comma should notRead MoreAnalysis Of Salman Rushdie s Essay1028 Words à |à 5 PagesAnalysis of Salman Rushdieââ¬â¢s Essay; Reality TV: A Dearth of Talent and the Death of Morality In his essay, Reality TV: A Dearth of Talent and the Death of Morality, Salman Rushdie argues that the popularity of reality television shows should both alarm us and enlighten us as we examine their success. What is Rushdieââ¬â¢s primary argument, and in what tone does he make his plea? How well does Rushdie keep our attention as a writer and are his arguments credible? Are his claims supported by hard evidence
Thursday, December 12, 2019
Competition in Golf Equipment Industry in 2009 free essay sample
In 2009, the world had seen an economic downturn all over the year. In January, Danish Parliament agreed to a financial package worth 17. 6 billion USD. In response, markets panicked. At the same time, four US banks had lost half of their values since three weeks ago. Down Jones Industrial Average Index had dropped more than 50% from its October 2007 peak. On March, Bank of England provides 150 billion pounds of quantitative easing, increasing risk of inflation. On June, World Bank projected that global production for 2009would fall by 2. 9%, the worst since the World War II1. Otherwise stated, the U. S. and Japan market is analyzed as they ââ¬âin 2014 make up 70% of the global golf retail market2. The financial crisis in 2009 resulted in the decrease of power of purchase in the US, as depicted in the below graphic, proxied by its consumer price index. Figure Historical U. S. and Japan CPI showing decreases in year 2009. We will write a custom essay sample on Competition in Golf Equipment Industry in 2009 or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Source: rateinflation. com In a survey3, more than 50% of respondent quit playing golf because they think it is too expensive. Now the logics are, global economy downturn caused many previously-active-golf-players quit the game. Consequently, consumer purchases of golf supply/equipment declined by 16% compared to 20084. The drop in sales, forced major golf equipment manufacturer review their business strategy. From changing business model, improve the golf equipment technology and features, looking for niche market, and so on. Figure Consumer spending on golf equipment In the next section, strategic analysis is conducted. It comprises discussion on the manufacturer business model, competitive advantage, vision-mission statement, and how they changed course of business strategy. The next section will discuss external environment of golf equipment business and analyze its dominant economy characteristic, Porterââ¬â¢s competitive forces, rivals, and strategic map. Last section would brief conclusion on the golf equipment competition in 2009. STRATEGIC ANALYSIS WHAT IS EMERGING BUSINESS MODEL BEFORE AND AFTER 2009? WHAT IS THEIR COMPETITIVE ADVANTAGE? VISION-MISSION COMPARED COMPANY VISION MISSION REMARKS Callaway Golf One good shot is not enough, so letââ¬â¢s play golf To be a world class organization that design, makes, and delivers demonstrably superior and pleasing different golf products that incorporate breakthrough technologies, backs those products with noticeably superior customer service, and generates a return on the shareholders in excess of the cost of capital. We share every golfer passion for the game, and commit our talents and our technology to increasing the satisfaction and enjoyment all golfers derive from pursuing that passion ? Acushnet To serve the needs of the serious and recreational golfer with value added products and services that have a competitive advantage worldwide ? TaylorMade-Adidas To have the leading performance golf brands in the world ? Nike To bring inspiration and innovation to everybody in the world Too broad. Could apply to many companies in many industry HOW THE COMPANY STRATEGY CHANGED DURING 2009 CRISIS? IS THERE ANY GCG APPLIED IN THE COMPANY? External Environment 1. What are the industryââ¬â¢s dominant economic characteristic Apa? 2. What kind of competitive forces are industry members facing, how strong? Masukkan Porterââ¬â¢s Five Forces disini. 3. What market position do industry rivals occupy, and what is their next move? Figure Comparative Market Position. Bubble size represents number of product sale5 Analisisnya apa? 4. What are the key factors for future competitive success? Analisisnya apa? 5. What are the companyââ¬â¢s external opportunities and threats? Analisisnya apa? CONCLUSION Be comprehensive, and make sure they are in line with the previous analysis so that the recommendations fit together and move logically from one to the next. The recommendations section is very revealing because, as mentioned earlier, your instructor will have a good idea of how much work you put into the case from the quality of your recommendations.
Wednesday, December 4, 2019
Strategic Management Competitive Implications of the Deployment
Question: Discuss about the case study Strategic Management for Competitive Implications of the Deployment. Answer: Introduction Mark and Spencer (MS) is a famous retailer based on United Kingdom. It has started with a small shop and now one of the leading retailer in the UK. It has nearly 910 stores in the home market and over 1380 stores around the world (Reuters UK 2016). The company delivers its own brand clothing; food; home products in the stores of UK and internationally as well. It has also online shopping facility from its website. As on 2015, it has over 83000 employees over the entire world. Strategic Purpose Mission; Vision and Values of MS: Mission Statement of MSis to make aspirational quality accessible to all. Vision Statement of MS is to be the standards against which all others are measured. Values of MS are Quality; Value; Service; Innovation and Trust. The strategic purpose of the UK retailer Mark Spencer is to provide a high class quality to its customers. They assure that they will provide quality goods that are affordable for all level of people. MS aims to set a benchmark quality of its products that will be followed by others. The company assures to provide high quality that will worth the value and provide top class services. It emphasizes on innovating new products according to the ever changing market pattern and also on building trust(Mark Spencer 2016). Strategic Statements and Functional objective Mark Spencer objective is to become leader in clothing and specialty food. It followsits mission statement in achieving the quality of product. The statements of the company are based on the objectives it has formulated to achieve. To achieve its objectives of retaining customers, MS provides quality services that complements its mission; vision and values. To attain high growth and improve profitability, MS has gained trust of the stakeholders. However, the functioning is at per its strategic statements, the focus on quality indicates that the company might charge a high price for that, instead of low quality and cheaper products. This means that the products of MS might not be affordable for all class of people. The decisions of MS are mostly based on ethics. Customers prefers products that are created under strong morale value. Hence, the objective of the company to capture the market share will be fulfilled. The company is expanding in the international market that increases competency (Bloomberg.com 2014). This can be mentioned that, the mission of the MS is to achieve functional objectives in order to achieve its vision of the future, maintain the values of the organization. The performance of this company is quite good and as demonstrated in the following table (Table 1). The companys strategy to strengthen its brand has been implemented properly. This is because, according to Global Reputation Pulse measures, MS has ranked at number one position in 2009 (Prnewswire.co.uk 2016). Table 1: Income Statement of M S, 2016 Source: Mark and Spencer 2016 Table 2: Top 10 Companies at Global Reputation Pulse Measure Rank Company Global Pulse Score 1 Marks Spencer 78.23 2 Smith Nephew 77.58 3 Cadbury PLC 77.58 4 William Morrison Supermarkets 77.16 5 Rolls-Royce 77.09 6 Tate Lyle 76.84 7 Sainsbury 76.43 8 Intercontinental Hotels 76.16 9 Thomas Cook 75.99 10 Inmarsat 75.31 Source: Prnewswire.co.uk 2016 External Analysis Macro-environment Analysis The external environment of MS has significant effect on the strategies of the company. The external factors that influences the environment of the company are political factor (P); economical factor (E); social factor (S); technological factor (T); legal factor (L) and environmental factor (E). Hence, the PESTLE Analysis will help to analyse the macro-environment of Mark and Spencer. Table 3: PESTLE Analysis Factors Impact Political Factor Opening up of East European countries in free trade agreement and European integration offers the companies like MS to expand its business on those regions (Keukeleire and Delreux 2014). The political stability of UK, attracts many investors that is a major factor for a growing business (Hamilton and Webster 2015). The taxation policy also changes the strategy of a retail company. EconomicFactor: The retail sector of United Kingdom is quite prone to recession and change in interest rate also affect this market significantly. During the financial crisis, the country has suffered a lot. Moreover, the standard of living of the people of this country is improving. Hence, the ups and downs in the economic indicator affect the activity of Mark and Spencer. The competitors of this company import products due to free trade regime in the most of the countries and save their expenses, whereas MS faces high cost of production for maintain high quality. Social Factor Changes in the consumers taste; preference; attitudes and lifestyle affects the retail industry. The people of UK no longer put high demand for high quality product, rather they have shifted their demand for more fashionable and trendy clothing (Entwistle 2015). The customers of this nation have also become price sensitive. The people of UK places high value for their money. Technological Factor: The technical changes severely affected the retail companies like MS. The emergence of online marketing and online shopping has become common practices and widened the scope of ecommerce (Gehrt et al. 2012). Moreover, the improved communication system enables the companies to stay connected to the customers. The style and fashion are copied through technology and adopted in other nations. Legal Factor: The legislation of producing renewable natural resources for making apparels or clothes, closely monitors practices of the companies. Moreover, MS has infringed many labour laws in its local operations. This has hindered its development process. Environmental Analysis: The retail business involves packaging and huge waste disposal. However, MS produce their goods in an eco-friendly manner. The growing awareness among people regarding the environment affects the business. If production creates environment hazards, then people will reduce their purchasing from that company. This will lead to fall in sales and profit. Industry Analysis The industry profitability or success not only depends on the quality of products and uses of technology. The structure of the industry and some forces are responsible for industry attractiveness in the long term. There are five forces explained by Porter, which are the major tools to analyse the industry the firm operates in (Dobbs 2014). Porters Five Forces are: threats of new entrants; bargaining power of buyers; threats of substitutes bargaining power of suppliers and competitive rivalry. Threats of New Entrants: Entrance of a new firm increase the level of competition. The cost of setting up a retail industry is quite huge. Moreover, there are already many retail firms in the UK market that are already well established, capturing large market share. New entrants will take number of years to establish a high quality brand like Mark and Spencer. Thus threats of new entrants are low. Threats of Substitute: There are increasing retailers who import goods from foreign market and sell it t cheaper price. Therefore, the substitute force of this industry is quite higher. The MS increases feature of its product to retain the customers from shifting to other company. However, due to price sensitiveness, the customers substitute the MS products with other low price products available in the UK market. Bargaining Power of Buyers: The power of buyers is very high as they are large in number and there are many alternate options to them. If the price of MS is too high, buyers will buy it from other retail stores that are offering cheaper prices. Bargaining Power of Suppliers: The bargaining power of the supplier is low as they want to sell their produced goods and services through the large retail companies like MS. There are plenty of suppliers in the market, so MS have alternative options for purchasing raw materials from its suppliers. Competitive Rivalry: Mark Spencer has number of rivals in the clothing sector like John Lewis etc. and high competition in food industry from firms like Tesco and Sainsbury. The competition in the retail industry is very high in United Kingdom. Internal Analysis Strategic Capabilities and Competency The excellent and quality products of MS are the key area of competency. In addition to this, the superior technology enhances the capability of this company. Core competency is vital for MS. It enables the company to deliver high value; consistent quality. The investors and the customers trusts the company and the management quality of the company is also of superior quality. Its diversified product is another added advantage and makes it more competent in the competitive market. Reputation and the loyalty of the customers are important resources to run the business (Yu, Ramanathan and Nath 2014). It is the epitome of honesty in this nations retail industry. The core competency resulted in development of strong brand; excellent quality control and good customer service. Rigid management system once caused MS to become vulnerable to the changes in the market. Therefore, the company created more resources to seek new opportunity. MS allowed autonomy for the store managers; they adopte d different procedure of buying and started to look for overseas suppliers. The internal structure of the organization is flat in nature. This encourages the employees to take part in the decision making process. The relationship between the employees; suppliers; management and customers are getting stronger; which has positioned MS at the markets core. The combination of capabilities and resources, the MS has achieved unique competency. The resource and capability further improved the efficiency of the organization (Wang 2016). The basic resources are those that the competitors also use. The unique resources are those resources that are different from the competitors and it is hard to copy. The unique resources create competitive advantage for the organization (Costa, Cool and Dierickx 2013). The basic resources of MS are its number of store; experienced staff; high quality product and essential suppliers. Unique resource of this company is its brand awareness. Most of the people in UK along with people outside know the company. Business Function of MS The MS operates in the retail industry in UK. The business function of this company incorporates developing a culture of quality awareness in the company. It ensures quality through rigorous examination of products from suppliers. This has helped the company to create its brand value and maintaining it for long years. The functions of the business of this company are also formulated in order to achieve the sustainability. Currently, the Plan A of this company is adopted to achieve goal of ethical and environmental objectives. According to this business plan, the company aims to make its business in UK, Carbon neutral(Corporate.marksandspencer.com 2016). The ultimate goal of MS is to become most sustainable retailer. The company has expanded its international business as well. Basis of Competitive Strategy The generic strategies of a company are analysed in order to understand the competitive advantage of the company. The Porters generic strategies are: Cost Leadership; Differentiation and Focus (Tanwar 2013). The Focus strategy is again divided into two categories; Cost Focus and Differentiation Focus. Source: Jenkins and Williamson 2015 The three generic strategies of Porter extended to eight different strategies varying according to the price and value perceived to the consumers (Hill, Jones and Schilling 2014). This is known as Strategic Clock as illustrated in the following diagram. Source: Metzger 2014 MS is operating in a very tough competitive environment. It operates in many segments like, food; cloths; home and beauty products in order to deal with the competitors. MS clothing changes according to the trend to maintain its competitive advantage over the market(Butler 2014). This company faces tough competition from Next; Debenhams; Gap etc. who provide clothing that is more fashionable. Similarly, in food chain Tesco and Sainsbury gives it a tough competition as they are offering frozen and readymade food items. The MS has therefore obtained strategies that help it to compete in the market. MS differentiated themselves from other with their top quality own label food; fresh food and food for special occasion. They do not offer discount offers to the customers rather they prefer to give them additional value for their money and consistently maintained its freshness and quality. The biggest retailers of UK (Tesco; Sainsbury; Morrison and ASDA) constitute huge percentage of market share together. Therefore, MS cannot compete with them in low price strategy. Therefore, their strategy is to focus on the quality of product and make its product unique from what others offer. It offers high quality product for the upper end of the mass market. The company is a premium food retailer and trying to gain market share. Hence, it can be concluded that the company stands on Focused differentiation strategy in Bowmans Clock. Strategic Choice and Strategy Evaluation Ansoff Matrix The strategic choice determines the future of the company. From the above analyses, it can be said that the company will focus on maintaining its quality in order to satisfy their customers. They would prefer to sell their own labelled branded goods. Since, the company has number of rivals in the UK market, it must adopt strategy that will help to capture more market share. Since, the products offered by MS have several alternatives, it will try to differentiate its products and services. Hence, innovation process is crucial to this company and its strategic choice of innovation will be focused on improving quality and offering differentiated or unique products to the consumers. From Ansoffs Matrix, the strategic direction of the company can be identified. Company can gain competitive advantage through four options, such as, market penetration; product development; market development and diversification (Jenkins and Williamson 2015). Source: Jenkins and Williamson 2015 Market Penetration: This entails the developing existing products in order to attract more people in the existing market. Through market penetration, Mark Spencer can increase its market share. The loyalty program; sales promotion or pricing strategy can be used as tools for market penetration. MS started with single company and now it has grown to many numbers in the domestic market. The company focused on improving their clothing fashion and concentrate on British market. Through aggressive promotional campaign and implementing of loyalty card, MS has achieved competitive advantage. Product Development: This entails development of new product in the existing market or development of production process through technological improvement. Mark and Spencer has developed some new products like banking and financial service. Product development requires developing new competency. MS increases its competitive advantage by improving its clothing variety. It has developed its product through establishing a new brand per una. Promoting online services, the company developed its product and get access to more customers, which improves their competitiveness. Market Development: This entails selling of existing product in new market. This includes exploitation of new market segment and having new users (Hood, Clarke and Clarke 2016).MS has opened its largest store outside UK in Dubai. It has also opened stores in Shanghai and much other foreign market. By developing clothing wear specifically for teenage group or children (which is a different market segment), MShas become more competitive. Diversification: This entails the riskiest venture of a business, as it moves to new market with a product. MS through diversification strategy reduces its dependency on the UK market. The company also diversifies its products in food items; home appliance etc. MS can grow in future through penetrating market by developing new product as it will be less risky in the growth path of the company. Suitability; Acceptability; Feasibility of strategy Market Development: While launching existing product into the new market, the strategy exploits the strength of the company. This is because, the product is already in the present market and MS knows how to promote its product in new market. It also fit with the purpose of the firm. Hence, it is suitable. There is certain risk associated with this kind of strategy, as the new market is to be explored by the firm. However, this strategy is acceptable as MS already knows everything about the product, like its demand etc. Moreover, the brand name is already established. Therefore, this strategy is acceptable. This kind of strategy is possible to implement if the company has sufficient resources. It is feasible becauseMS can finance this strategy. Conclusion The strategic statement of Mark Spencer, the famous retailer in the UK market, is similar to that of its functional objectives. It faces growing opportunity due to changing global politics and threats from some legal constraint. Industry analysis indicates that it faces a challenging environment. MS achieved competencies through resources and capabilities of the firm. It has been identified that MS follows focused differentiation strategy to achieve competitive advantage. The company also focuses on its growth that has been analysed with the help of Ansoff Matrix. The Suitability-Acceptability-Feasibility of market development strategy of MS has been verified. Recommendation MS can utilize their strength in terms of their strong brand value. It can make most out of its excellent quality products. Operating more than a century, the company has been consistence in its performance. The company must utilize these strengths in its functioning. However, it can avoid criticism by curbing down its excessive price of the products. The clothing fashion of this company reflects British royalty, but younger generation is fond of trendy fashion. MS must be engaged in the promotional activity to attract its customers. MS must capitalize on the online shopping facility. Entering into the new market segment is another opportunity of the company that must be utilized to improve the comparative advantage of the company. It is recommended to manage the threats of the company by reducing price, as most of the rivals are offering same products at cheaper price. MS must differentiate its product, so that people find it difficult to substitute it. References Bloomberg.com. 2014. Marks Spencer Sets Objective for Boosting International Profit. 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